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B2B Marketing & Sales Innovation Expo 2024

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Keynote
  1. Keynote
    • AI & Automation
    • Digital Marketing
    In the last four years, marketing and digital advertising have undergone massive growth through times of uncertainty and new technology. With AI making a superstar entrance, we'll be exploring the tra ...
  2. Keynote
     
  3. Keynote
     
  4. Keynote
    • Strategic Marketing
    • AI & Automation
    AI for marketers, you've seen the multiple LinkedIn lists on what's best, and everyone has an opinion, but in reality, how is it having an impact on your role and what is actually "game-changing?" Fro ...
  5. Keynote
    • Strategic Marketing
    • CRM & Data Analytics
    • AI & Automation
    Data can often feel like an enigma that is wrapped in complex jargon and you wonder how you're going to use it. From our experts who have been dealing with data for years, they'll show you how to actu ...
  6. Keynote
    • Strategic Marketing
    • AI & Automation
    • Sales Strategy
    In today's B2B landscape, Buying Teams have evolved, now involving over 9 stakeholders from various departments, yet strategies often remain outdated, targeting only 3-4 members with blanket messaging ...
  7. Keynote
    • CRM & Data Analytics
    • Sales Strategy
    In this discussion, marketing and sales teams unite to uncover creative and actionable strategies for lead generation and revenue growth, and we’ll be exploring how you can craft compelling, conversio ...
  8. Keynote
     
Strategy
  1. Strategy
     
  2. Strategy
    • Strategic Marketing
    • CRM & Data Analytics
    • Digital Marketing
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases. In his talk, Greg will unpack 5 factors that are making quality website se ...
  3. Strategy
     
  4. Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    In B2B often brands aren’t developed with behaviour in mind. They are developed based on a hunch of what that brand should stand for, usually from what internal business leads or marketers may think. ...
  5. Strategy
     
  6. Strategy
    • Brand & Communication Strategy
    • Social Media & Influencer Marketing
    • Digital Marketing
    Join us for an exciting session, "From Metrics to Buy-In: Proving B2B Social Media Success to Stakeholders." In today’s fast-paced world, showing the true value of your social media efforts is crucial ...
  7. Strategy
     
  8. Strategy
     
Intelligence
  1. Intelligence
    • AI & Automation
    • Sales Enablement
    • Digital Marketing
    Uncover the automation tools and strategies used by the world’s leading growth hackers to win big with LinkedIn. Adam Osman and Beth Baxter share their secrets on how to effectively target, engage and ...
  2. Intelligence
    • Strategic Marketing
    • AI & Automation
    • Video & Content Creation
    Andy Johnson, Founder and Director of Client Strategy at HUT 3, will be revealing the transformative impact of hyper-personalization across B2B campaigns. Discover how it speeds up content creation, e ...
  3. Intelligence
    • Strategic Marketing
    • Sales Strategy
    • Brand & Communication Strategy
    Discover the game-changing marketing strategy that most SMEs overlook. In this interactive session, we'll demystify this powerful approach and show you how it can transform your marketing efforts. You ...
  4. Intelligence
    • Strategic Marketing
    • AI & Automation
    • Digital Marketing
    Mastering the customer journey is key to sustained growth. Join us for an insightful session where we delve into the transformative role of marketing automation in optimising every stage of the funnel ...
  5. Intelligence
    • AI & Automation
    • Sales Strategy
    • Sales Enablement
    Ever wondered how to right the perfect email? Still trying to work out what drives engagement on LinkedIn? Stop guessing, and find all the answers as the team from Super Benji shares the good, bad and ...
  6. Intelligence
    • Strategic Marketing
    • Sales Strategy
    • Brand & Communication Strategy
    Did you know that organisations with strong brands achieve triple the sales volume? That’s why establishing a clear, unique brand that deeply resonates with your audience is key to standing out and el ...
  7. Intelligence
     
  8. Intelligence
    • Strategic Marketing
    • CRM & Data Analytics
    • AI & Automation
    10 strategies that will transform your marketing reporting Join us for an insightful seminar on "Enhancing Marketing Reports: 10 Strategies for Success." This event will delve into innovative techniqu ...
Innovation
  1. Innovation
    • Leadership & Culture
    • Sales Strategy
    Have you wanted to take your leadership to the next level and be the leader you always wanted? We’ll be diving into how to ditch the traditional, macho-driven approach and embrace leadership qualities ...
  2. Innovation
    • CRM & Data Analytics
    • AI & Automation
    • Sales Strategy
    To gain a real competitive edge from AI, you need to go beyond ChatGPT. Discover how AI can drive your data, take on operational roles, and play a strategic part in your business. In this talk from Sp ...
  3. Innovation
     
  4. Innovation
    • Leadership & Culture
    • AI & Automation
    • Sales Strategy
    • Sales Enablement
    Learn how best-in-class GTM leaders rev up their revenue org with AI and uncover their strategies for increased productivity, predictability and growth. Join this insightful discussion about the pract ...
  5. Innovation
    • Strategic Marketing
    • Sales Strategy
    • Sales Enablement
    • Brand & Communication Strategy
    Salespeople, revenue leaders and entrepreneurs are stuck in a world where instant gratification is rife. Fast results and a culture obsessed with "more" leads to transactional conversations, short-ter ...
  6. Innovation
    • Strategic Marketing
    • AI & Automation
    • Digital Marketing
    Understanding nuanced global audiences has always been a challenge for B2B marketers, and most buyers say that ads are too generic. Now AI and Natural Language Processing (NLP) are bringing the promis ...
  7. Innovation
    • Strategic Marketing
    • Sales Enablement
    • Brand & Communication Strategy
    Using the power of the Sun, available to everyone and everywhere, SoltiQ charging stations are finally changing the rules of the EV game. Whether you're on top of a mountain or on remote islands, Solt ...
Keynote
  1. Keynote
     
  2. Keynote
     
  3. Keynote
    • Strategic Marketing
    • Leadership & Culture
    • Brand & Communication Strategy
    B2C brands that make a promise to the customer are more likely to drive improvements in brand health, market share, and long-term sales. This was the bold conclusion reached by WARC and the LinkedIn B ...
  4. Keynote
     
  5. Keynote
    • Brand & Communication Strategy
    • Social Media & Influencer Marketing
    • Video & Content Creation
    We may still consider TikTok as an app for kids dancing but in this session we will explore how TikTok has fundamentally changed content discovery regardless of age and industry. You will learn how Ti ...
  6. Keynote
     
Strategy
  1. Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    Demonstrating the value of B2B marketing campaigns to c-suite is becoming increasingly important as every line of the balance sheet needs to be justified. But it’s a challenge. Metrics that don’t prov ...
  2. Strategy
    • Strategic Marketing
    • CRM & Data Analytics
    • Digital Marketing
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases. In his talk, Greg will unpack 5 factors that are making quality website se ...
  3. Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    In B2B often brands aren’t developed with behaviour in mind. They are developed based on a hunch of what that brand should stand for, usually from what internal business leads or marketers may think. ...
  4. Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    • Video & Content Creation
    Discover the Depositphotos annual forecast, which covers the future of creative communication. Gain insightful knowledge about ideas, aesthetics, and topics that will help you become a market leader, ...
  5. Strategy
    • Sales Strategy
    • Brand & Communication Strategy
    • Video & Content Creation
    In this session, you'll learn how to create and effectively leverage podcasts to enhance your B2B organisation. We’ll cover the entire production process, from concept to execution, and explore strate ...
  6. Strategy
     
  7. Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    • Digital Marketing
    Explore the importance of live events, strategies to make them memorable with the power of interactive digital elements, the joy of group experiences, and tips to maximise audience connection. Don’t m ...
Intelligence
  1. Intelligence
    • Strategic Marketing
    • CRM & Data Analytics
    • AI & Automation
    Join our Founder and Director of Client Strategy at HUT 3, Andy Johnson, to hear four quick-fire ABM use case studies on our clients. Topics discussed include: • A highly personalised 1:1 campaign tar ...
  2. Intelligence
    • CRM & Data Analytics
    • AI & Automation
    In today’s hyper-personalized marketing landscape, easy access to relevant and up-to-date data is essential for creating impactful campaigns that resonate with your audience. Yet, integrating this dat ...
  3. Intelligence
    • AI & Automation
    • Brand & Communication Strategy
    • Digital Marketing
    In an age dominated by data and digital touchpoints, the human element in demand generation often takes a backseat. Yet, the key to successful marketing lies in the synergy between technology and auth ...
  4. Intelligence
    • Strategic Marketing
    • Brand & Communication Strategy
    • Digital Marketing
    Come and join us as we’ll be demonstrating how we deliver amazing results for our clients, through managed email campaigns. Using manually collected and verified data to achieve a 97% deliverability r ...
  5. Intelligence
    • Strategic Marketing
    • AI & Automation
    • Digital Marketing
    AI is transforming the way people search, as Google is now showing generative 'AI Overviews' directly in the search results. Businesses that adapt to this and optimise their websites for generative AI ...
Innovation
  1. Innovation
     
  2. Innovation
    • CRM & Data Analytics
    • AI & Automation
    • Sales Strategy
    Unlock the full potential of your sales efforts by integrating LinkedIn’s Sales Navigator CRM Sync with HubSpot and optimising your use of both platforms. In this session, we’ll explore how this power ...
  3. Innovation
    • Sales Enablement
    • Sales Strategy
    Understanding your product/service is the first of many steps needed for you to be successful in sales. It is an important step but it is not enough, you need to understand the psychology behind sales ...
  4. Innovation
    • Sales Strategy
    In this session world leading Social Selling expert Daniel Disney will share the biggest trends coming to LinkedIn, Sales Navigator and Social Selling in 2025. Daniel will be sharing what content will ...
  5. Innovation