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2024 Seminar Programme

Join us for 2 days of packed content where we'll explore three primary themes with 10 sub-tracks that showcase the latest strategies, solutions, technologies and ideas for Marketing & Sales professionals.

Look out for more sessions to be announced soon...

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Keynote
  1. Your Customer Hasn’t Changed - Marketing Has
    Keynote
    • AI & Automation
    • Digital Marketing
    In the last four years, marketing and digital advertising have undergone massive growth through times of uncertainty and new technology. With AI making a superstar entrance, we'll be exploring the tra ...
    Victoria Blackwell
    Victoria Blackwell, Research Principal - Marketing & Digital Advertising - G2
  2. Crafting SEO for holistic strategies for enhanced rankings
    Keynote
     
  3. Brought to you by 6sense
    Keynote
     
    Saima Rashid
    Saima Rashid, Senior Vice President, Marketing & Revenue Analytics - 6sense
  4. AI-nnovation Station: How Gen AI is Transforming Marketing’s Future
    Keynote
    • Strategic Marketing
    • AI & Automation
    AI for marketers, you've seen the multiple LinkedIn lists on what's best, and everyone has an opinion, but in reality, how is it having an impact on your role and what is actually "game-changing?" Fro ...
    Freya Ward
    Freya Ward, Global Sales Director - Headley Media
    Thomas Van der Staaij
    Thomas Van der Staaij, Senior Manager, Digital Marketing - Amazon Web Services
  5. Data doesn't have to be an enigma
    Keynote
    • Strategic Marketing
    • CRM & Data Analytics
    • AI & Automation
    Data can often feel like an enigma that is wrapped in complex jargon and you wonder how you're going to use it. From our experts who have been dealing with data for years, they'll show you how to actu ...
  6. Live GPT Prompt Experiment - Using AI to Uncover Your Expanded Buyer Group & Activate Personalisation
    Keynote
    • Strategic Marketing
    • AI & Automation
    • Sales Strategy
    In today's B2B landscape, Buying Teams have evolved, now involving over 9 stakeholders from various departments, yet strategies often remain outdated, targeting only 3-4 members with blanket messaging ...
    Christina Minshull
    Christina Minshull, CEO - The Brand Audit
    Lauren Palmer
    Lauren Palmer, Vice President, AMER - Interlink
  7. Leads Ahead, Catching & Closing the right prospects
    Keynote
    • CRM & Data Analytics
    • Sales Strategy
    In this discussion, marketing and sales teams unite to uncover creative and actionable strategies for lead generation and revenue growth, and we’ll be exploring how you can craft compelling, conversio ...
    Daniel Disney
    Daniel Disney, LinkedIn Trainer & Consultant - The Daily Sales
    Freya Ward
    Freya Ward, Global Sales Director - Headley Media
    Vedran Soric
    Vedran Soric, Business Owner - Sorbel Group
  8. Please, Please, (please) Click
    Keynote
     
Strategy
  1. Brought to you by BuzzMyVideos
    Strategy
     
  2. Quality Traffic is Getting Harder to Acquire: Here’s Why
    Strategy
    • Strategic Marketing
    • CRM & Data Analytics
    • Digital Marketing
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases. In his talk, Greg will unpack 5 factors that are making quality website se ...
    Greg Landon
    Greg Landon, Head of Marketing - Leadoo
  3. Brought to you by Oban
    Strategy
     
  4. From brand purpose to practice - how to get your B2B audience to choose you
    Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    In B2B often brands aren’t developed with behaviour in mind. They are developed based on a hunch of what that brand should stand for, usually from what internal business leads or marketers may think. ...
    Becky Reardon
    Becky Reardon, Managing Director and Brand Strategy Lead - Embrace Marketing
  5. Brought to you by Cognism
    Strategy
     
  6. From Metrics to Buy-In: Proving B2B Social Media Success to Stakeholders
    Strategy
    • Brand & Communication Strategy
    • Social Media & Influencer Marketing
    • Digital Marketing
    Join us for an exciting session, "From Metrics to Buy-In: Proving B2B Social Media Success to Stakeholders." In today’s fast-paced world, showing the true value of your social media efforts is crucial ...
    Emeric Ernoult
    Emeric Ernoult, CEO - AgoraPulse
  7. Brought to you by Peek & Poke
    Strategy
     
  8. Brought to you by Turtl
    Strategy
     
    Nick Mason
    Nick Mason, CEO & Founder - Turtl
Intelligence
  1. Unlocking LinkedIn: advanced strategies for automated B2B Lead Generation
    Intelligence
    • AI & Automation
    • Sales Enablement
    • Digital Marketing
    Uncover the automation tools and strategies used by the world’s leading growth hackers to win big with LinkedIn. Adam Osman and Beth Baxter share their secrets on how to effectively target, engage and ...
    Adam Osman
    Adam Osman, Head of Marketing - Dux-Soup
  2. Unleash AI: supercharge your content creation for faster ROI in ABM campaigns
    Intelligence
    • Strategic Marketing
    • AI & Automation
    • Video & Content Creation
    Andy Johnson, Founder and Director of Client Strategy at HUT 3, will be revealing the transformative impact of hyper-personalization across B2B campaigns. Discover how it speeds up content creation, e ...
    Andy Johnson
    Andy Johnson, Founder and Director of Client Strategy - HUT 3
  3. The Marketing Superpower That Most SMEs Don't Know
    Intelligence
    • Strategic Marketing
    • Sales Strategy
    • Brand & Communication Strategy
    Discover the game-changing marketing strategy that most SMEs overlook. In this interactive session, we'll demystify this powerful approach and show you how it can transform your marketing efforts. You ...
    Emma Easton
    Emma Easton, Chief Bolloxologist (& Badass Strategist) - Business Bollox
  4. From Lead to Loyalty: Transform every step of your customer journey with marketing automation
    Intelligence
    • Strategic Marketing
    • AI & Automation
    • Digital Marketing
    Mastering the customer journey is key to sustained growth. Join us for an insightful session where we delve into the transformative role of marketing automation in optimising every stage of the funnel ...
    Naresh Gopalakrishnan
    Naresh Gopalakrishnan, Product head - Zoho Marketing Automation & Zoho Campaigns - Zoho Corporation
  5. What 2024 taught us about outbound messaging (and how to get it right in 2025)
    Intelligence
    • AI & Automation
    • Sales Strategy
    • Sales Enablement
    Ever wondered how to right the perfect email? Still trying to work out what drives engagement on LinkedIn? Stop guessing, and find all the answers as the team from Super Benji shares the good, bad and ...
    Jeremy Basset
    Jeremy Basset, Founder & CEO - Super Benji
  6. Triple Your Sales: Your Brand is Your Superpower
    Intelligence
    • Strategic Marketing
    • Sales Strategy
    • Brand & Communication Strategy
    Did you know that organisations with strong brands achieve triple the sales volume? That’s why establishing a clear, unique brand that deeply resonates with your audience is key to standing out and el ...
    Chris Thornhill
    Chris Thornhill, Co-founder - Growth Animals
    Jen Bayford
    Jen Bayford, Co-founder - Growth Animals
  7. Brought to you by Blendee
    Intelligence
     
  8. Enhancing Marketing Reports: 10 Strategies for Success
    Intelligence
    • Strategic Marketing
    • CRM & Data Analytics
    • AI & Automation
    10 strategies that will transform your marketing reporting Join us for an insightful seminar on "Enhancing Marketing Reports: 10 Strategies for Success." This event will delve into innovative techniqu ...
    Rojin Yarahmadi
    Rojin Yarahmadi, Co-Founder and CEO - PolyBox
Innovation
  1. Empowering a New Era of Sales Leadership
    Innovation
    • Leadership & Culture
    • Sales Strategy
    Have you wanted to take your leadership to the next level and be the leader you always wanted? We’ll be diving into how to ditch the traditional, macho-driven approach and embrace leadership qualities ...
    Janice B Gordon
    Janice B Gordon, Customer Growth Expert - Scale Your Sales
  2. The Business AI Hierarchy
    Innovation
    • CRM & Data Analytics
    • AI & Automation
    • Sales Strategy
    To gain a real competitive edge from AI, you need to go beyond ChatGPT. Discover how AI can drive your data, take on operational roles, and play a strategic part in your business. In this talk from Sp ...
    John Kelleher
    John Kelleher, Chief Executive - SpotDev
  3. Brought to you by Cognism
    Innovation
     
  4. Supercharge Sales with AI
    Innovation
    • Leadership & Culture
    • AI & Automation
    • Sales Strategy
    • Sales Enablement
    Learn how best-in-class GTM leaders rev up their revenue org with AI and uncover their strategies for increased productivity, predictability and growth. Join this insightful discussion about the pract ...
    Martin Garvey
    Martin Garvey, Director, EMEA Enterprise Sales - Gong
  5. The Influential Storyteller: How To Win Business Relationships & Transfrom Your Sales
    Innovation
    • Strategic Marketing
    • Sales Strategy
    • Sales Enablement
    • Brand & Communication Strategy
    Salespeople, revenue leaders and entrepreneurs are stuck in a world where instant gratification is rife. Fast results and a culture obsessed with "more" leads to transactional conversations, short-ter ...
    Ravi Rajani
    Ravi Rajani, Founder - Ravi Rajani Consulting
  6. Messaging matters: leveraging technology to nail B2B messaging at scale
    Innovation
    • Strategic Marketing
    • AI & Automation
    • Digital Marketing
    Understanding nuanced global audiences has always been a challenge for B2B marketers, and most buyers say that ads are too generic. Now AI and Natural Language Processing (NLP) are bringing the promis ...
    Alex Sheppard
    Alex Sheppard, Senior Insights Executive - ROAST
    John Campbell
    John Campbell, Head of Innovation & Managing Director - ROAST & Rabbit & Pork
  7. SoltiQ: First mobile, autonomous, solar-powered charging station for EV
    Innovation
    • Strategic Marketing
    • Sales Enablement
    • Brand & Communication Strategy
    Using the power of the Sun, available to everyone and everywhere, SoltiQ charging stations are finally changing the rules of the EV game. Whether you're on top of a mountain or on remote islands, Solt ...
    Nino Babojelić
    Nino Babojelić, Research and development engineer - IDT
Keynote
  1. In conversation with Elfried Samba: Building your brand and socials
    Keynote
     
    Elfried Samba
    Elfried Samba, CEO & Co-Founder | Ex Head of Social - Butterfly 3ffect | Ex-Gymshark
  2. Brought to you by 6sense
    Keynote
     
  3. Making a Promise to the Business Customer: Why Customer Promise campaigns are even more effective in B2B than B2C
    Keynote
    • Strategic Marketing
    • Leadership & Culture
    • Brand & Communication Strategy
    B2C brands that make a promise to the customer are more likely to drive improvements in brand health, market share, and long-term sales. This was the bold conclusion reached by WARC and the LinkedIn B ...
    Mimi Turner
    Mimi Turner, Head of EMEA & Latin America - B2B Institute, a LinkedIn Think Tank
    Paul Stringer
    Paul Stringer, Managing Editor, Research & Advisory - WARC
  4. How to make B2B influencer campaigns effective
    Keynote
     
  5. Generating Impact On TikTok: The B2B Playbook
    Keynote
    • Brand & Communication Strategy
    • Social Media & Influencer Marketing
    • Video & Content Creation
    We may still consider TikTok as an app for kids dancing but in this session we will explore how TikTok has fundamentally changed content discovery regardless of age and industry. You will learn how Ti ...
    Oli Hills
    Oli Hills, CEO - Nonsensical
  6. The role of a modern CMO
    Keynote
     
    Ted Robinson
    Ted Robinson, CMO - Grind
Strategy
  1. Are you in your measurement era? How to put meaning into your metrics
    Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    Demonstrating the value of B2B marketing campaigns to c-suite is becoming increasingly important as every line of the balance sheet needs to be justified. But it’s a challenge. Metrics that don’t prov ...
    Claire James
    Claire James, Deputy Managing Director - Skout PR
  2. Quality Traffic is Getting Harder to Acquire: Here’s Why
    Strategy
    • Strategic Marketing
    • CRM & Data Analytics
    • Digital Marketing
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases. In his talk, Greg will unpack 5 factors that are making quality website se ...
    Greg Landon
    Greg Landon, Head of Marketing - Leadoo
  3. From brand purpose to practice - how to get your B2B audience to choose you
    Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    In B2B often brands aren’t developed with behaviour in mind. They are developed based on a hunch of what that brand should stand for, usually from what internal business leads or marketers may think. ...
    Becky Reardon
    Becky Reardon, Managing Director and Brand Strategy Lead - Embrace Marketing
  4. Creative Trends 2025: Ideas, Aesthetics, and Movements Your Clients Will Love
    Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    • Video & Content Creation
    Discover the Depositphotos annual forecast, which covers the future of creative communication. Gain insightful knowledge about ideas, aesthetics, and topics that will help you become a market leader, ...
    Maria Sibirtseva
    Maria Sibirtseva, Head of Content Marketing - Depositphotos
  5. B2B Podcasts: Solving The Content Drought
    Strategy
    • Sales Strategy
    • Brand & Communication Strategy
    • Video & Content Creation
    In this session, you'll learn how to create and effectively leverage podcasts to enhance your B2B organisation. We’ll cover the entire production process, from concept to execution, and explore strate ...
    Luke Barnett
    Luke Barnett, CEO - LRB Media
  6. Brought to you by Cognism
    Strategy
     
  7. Deliver live digital activations to maximise your brand
    Strategy
    • Strategic Marketing
    • Brand & Communication Strategy
    • Digital Marketing
    Explore the importance of live events, strategies to make them memorable with the power of interactive digital elements, the joy of group experiences, and tips to maximise audience connection. Don’t m ...
    Rob Newell
    Rob Newell, Creative & Engagement Director - Nimlok
Intelligence
  1. HUT 3 ABM in action: delivering real-life, award-winning ABM programs
    Intelligence
    • Strategic Marketing
    • CRM & Data Analytics
    • AI & Automation
    Join our Founder and Director of Client Strategy at HUT 3, Andy Johnson, to hear four quick-fire ABM use case studies on our clients. Topics discussed include: • A highly personalised 1:1 campaign tar ...
    Andy Johnson
    Andy Johnson, Founder and Director of Client Strategy - HUT 3
  2. Effortless Data-Driven Marketing: Elevate Campaigns with Enriched CRM Data
    Intelligence
    • CRM & Data Analytics
    • AI & Automation
    In today’s hyper-personalized marketing landscape, easy access to relevant and up-to-date data is essential for creating impactful campaigns that resonate with your audience. Yet, integrating this dat ...
    Dorothy Elliott
    Dorothy Elliott, Senior Marketing Manager - S&P Global Market Intelligence
  3. Clicks to Conversations: Humanising Demand Generation with an Interactive Q&A
    Intelligence
    • AI & Automation
    • Brand & Communication Strategy
    • Digital Marketing
    In an age dominated by data and digital touchpoints, the human element in demand generation often takes a backseat. Yet, the key to successful marketing lies in the synergy between technology and auth ...
    Will Smibert
    Will Smibert, CEO - Mixology Digital
  4. Why Nurturing Email Campaigns Outperform Standard Batch and Blasts: Building Relationships, Not Just Lists
    Intelligence
    • Strategic Marketing
    • Brand & Communication Strategy
    • Digital Marketing
    Come and join us as we’ll be demonstrating how we deliver amazing results for our clients, through managed email campaigns. Using manually collected and verified data to achieve a 97% deliverability r ...
    Adam Dodd
    Adam Dodd, Email Marketing Specialist - Market Location Limited
    Steve Forsdick
    Steve Forsdick, Business Development Manager - Market Location Limited
  5. AI and the future of SEO: How to rank in Google's new AI search results
    Intelligence
    • Strategic Marketing
    • AI & Automation
    • Digital Marketing
    AI is transforming the way people search, as Google is now showing generative 'AI Overviews' directly in the search results. Businesses that adapt to this and optimise their websites for generative AI ...
    Tim Cameron-Kitchen
    Tim Cameron-Kitchen, Founder - Exposure Ninja
Innovation
  1. Bought to you by BMS Performance
    Innovation
     
  2. Optimising Your Sales Process with LinkedIn Sales Navigator & HubSpot
    Innovation
    • CRM & Data Analytics
    • AI & Automation
    • Sales Strategy
    Unlock the full potential of your sales efforts by integrating LinkedIn’s Sales Navigator CRM Sync with HubSpot and optimising your use of both platforms. In this session, we’ll explore how this power ...
    Amy Brierley
    Amy Brierley, Head of Revenue - BabelQuest
  3. Product knowledge is only step one.
    Innovation
    • Sales Enablement
    • Sales Strategy
    Understanding your product/service is the first of many steps needed for you to be successful in sales. It is an important step but it is not enough, you need to understand the psychology behind sales ...
    Stuart Pearce
    Stuart Pearce, CEO & Founder - The Sales Trainer Limited
  4. Top Social Selling Trends For 2025
    Innovation
    • Sales Strategy
    In this session world leading Social Selling expert Daniel Disney will share the biggest trends coming to LinkedIn, Sales Navigator and Social Selling in 2025. Daniel will be sharing what content will ...
    Daniel Disney
    Daniel Disney, LinkedIn Trainer & Consultant - The Daily Sales
  5. Brought to you by We Are Brand New
    Innovation
     

Your free ticket to Sales Innovation Expo also grants you access to B2B Marketing Expo! This will also be on at the Excel London on 29-30 November. See the full B2B Marketing Expo agenda here

B2B Marketing Agenda

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Our free-to-attend content sessions are full of knowledge and are all CPD accredited, enabling you to develop professionally, improve your practice and gain continued competence points.

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