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About Us

A Brief History of OUR Time


Where It All Started!!

Sales Innovation Expo launched at ExCeL London as an interactive exhibition designed for those looking to improve sales.

Previously known as Sales Director Live, this was a new event catering for a broader spectrum of individuals looking to grow sales figures.

Starting with 5 seminar theatres with 60+ expert speakers this new event combined workshops, one-to-one consultations and live demoes from leading industry suppliers. 

Whether you're a Sales Director, a Managing Director or you're an Owner looking for the latest innovative technology, new ways to inspire your team, or drive the sales of your business – everything you need is right here at Sales Innovation Expo.


B2B Marketing Expo Launches!

The very first year B2B Marketing launched at Sales Innovation Expo designed specifically for the marketing sector. With 75 seminars and masterclasses alongside 150 exhibitors dedicated to marketing the event welcomed its first audience to elevate their marketing to the next level.

And with a successful launch the show was destined to return!


Back by popular demand!

With 95 expert speakers now the keynote stage came into its own showcasing some of the world’s most influential brands in marketing from Google, LinkedIn, Salesforce and Hubspot lining up as headline speakers.

To accompany the growing seminar program the high-quality exhibitors also grew to 200 providers of the leading technology and services.

Plus, our very own sales & marketing awards launched, acknowledging the movers and shakers at the forefront of the industry with 8 awards up for grabs. Shortlisted entries were displayed in unique interactive awards gallery and the category winners were presented onsite with their prize.


The show evolves!

This was the year that ‘MTEX’ as it was known launched, now Marketing Technology Expo.  

With the growth of the show and breadth of coverage it demanded a dedicated event of its own, focussed solely on marketing technology, and separate from the vastness of topic areas that make up marketing.

The event also introduced Masterclasses from key exhibitors for the audience to get hands on and apply lessons learnt to their business. And with the addition of academy theatres and panel debates the array of educational insights delegates walked away with was astounding!


The biggest show to date and new ownership!

2019 saw over 5,000 attendees gather to shape the future of sales & marketing at the 3 collocated events. Seminars and masterclasses had grown to 200 with 250 exhibitors and a dedicated networking lounge added to compliment the array of other networking opportunities.  After all, there were plenty of fellow professionals to connect with at this event.

ROAR B2B became the new owners of the events in November 2019 having acquired it from the Prysm Group.

We think differently about events and are passionate about delivering an experience that excites and inspires sales & marketing to improve businesses.  

ROAR B2B aims to invest in the look and feel of the show floor, develop an expert led content program, build an atmosphere that promotes networking with like-minded professionals, and act as a conduit with those searching for the right product/service and those demoing the solutions to their problems.

We’re excited to be that platform for the community.


We went virtual!

We don’t need to remind you of the reasons why we went virtual and couldn't run a face-to-face event. But our virtual edition of the event made it accessible to everyone WFH or remotely.

Delegates benefited from tuning in from the comfort of their own sofas and being able to watch more content than they ever could before. Simply able to jump from one theatre to another with a guaranteed seat and instantly contact exhibitors for a demo and chat at the click of a mouse.


After so long, it was good to finally meet up with each other face-to-face.

Three collocated events Sales Innovation, B2B Marketing, and Marketing Technology brought together the sales and marketing communities once again, this time scheduled in November.

The keynote kicked off with the LinkedIn Think Tank, B2B Institute, and followed with more packed-out keynote sessions from the likes of the “king of spin” Alastair Campbell, The Apprentice’s winner and leading digital marketer Mark Wright and TVs Dr Hannah Fry. It was a real celebrity line up this year!

With over 280 expert speakers sharing their expertise, visitors walked away with plenty of insight and inspiration.


Best show ever! 

Our biggest show yet out of the pandemic! Truly face-to-face events are back. We staged ours on 22-23 November 2022 at ExCeL London and as usual, brought the very latest trends, industry insights and experts’ foresight of what’s to come to thousands of visitors.