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Discover additional learning opportunities via a series of in-depth masterclasses taking place across B2B Marketing Expo, Marketing Technology Expo, and Sales Innovation Expo. You'll be able to apply the latest solutions from the world of sales & marketing to real-world business scenarios during interactive and face-to-face sessions. See masterclass sessions below: 


How to Use Neuroscience to 3x Your Demand Generation Success
Hosted by Automation Ninjas

22 Nov 2022 - 11:00 to 11:45 stand SIE-E10

23 Nov 2022 - 11:00 to 11:45 stand SIE-E10

How do Neuroscience and Demand Generation deliver a 3x increase in sales-qualified conversations? Join this deep dive into how we combined behavioural intent, strategic content, and marketing automation to revolutionise a global tech company’s lead nurture process.

Key takeaways:

- How the brain makes purchase decisions
- How to adapt your own marketing strategy to propel newfound success
- How to reduce MQL to SQL lead time
- How to increase MQL to SQL conversions

Building Lead Magnets that Convert

Hosted by Automation Ninjas

22 Nov 2022 - 13:00 to 13:45 stand SIE-E10

23 Nov 2022 - 13:00 to 13:45 stand SIE-E10

Strategic lead magnets are the cornerstone of strategies that convert. Not all lead magnets are good... Strategic lead magnets don't just attract prospects and collect leads, they: 

- Progressively profile your prospects
- Educate leads and increase AOV 
- Move leads from MQL to SQL
- Support sales in conversion

Key takeaways:

- Learn how to create lead magnets that map purchase decisions, are created for data, and increase your conversion rates.
- You'll leave with lead magnet ideas, a cheat sheet, and strategies you can implement right away.  

How to Create a Sales Enablement Process that Converts

Hosted by Automation Ninjas

22 Nov 2022 - 15:00 to 15:45 stand SIE-E10

“It’s not sales job to nurture” - unpack this controversial statement and learn how to support the brain in its decision making and purchasing process with sales motivational series. We’ll walk through the psychology of decision making, how to contextualise conversations and profile audiences, and create sales enablement that converts.

Key Takeaways:

- Leave with the backbone for your nurture series
- Content ideas that are ready to go
- Profiling and behavioural intent basics in the bag

Mastering Demand Generation Nurture 

Hosted by Automation Ninjas

22 Nov 2022 - 14:00 to 14:45 stand SIE-E10

23 Nov 2022 - 14:00 to 14:45 stand SIE-E10

Companies that nurture well can generate 50% more sales ready leads… Most nurture fails to provide leads with what they’re looking for, causing poorly qualified and unengaged prospects. We’ll uncover some of the most common mistakes made, unpick the psychology behind world-class nurture and explore methods to make yours best-in-class. 

Key Takeaways:

- Learn the 3 different types of nurture
- How to deploy them strategically
- How to make your nurture work harder for you and your leads.

Digital Marketing Masterclass

Hosted by Distract

22 Nov 2022 - 10:00 to 10:30 stand B2B-F60

23 Nov 2022 - 12:00 to 12:30 stand B2B-F60

In today’s ever-evolving world, it is crucial that as marketeers we innovate one step ahead of our competition. In the Digital Marketing Masterclass, experts from Distract share the new and upcoming trends that you need to know to keep ahead of the competition in your industry.

Key Takeaways:

- New & upcoming social trends
- How to utilise your firm’s main asset: your people
- Digital marketing in 2022: the proven strategies
- Platforms: LinkedIn, Facebook, Instagram and TikTok (yes, even for B2B!)

Mastering the Marketing Automation Customer Journey

Hosted by Automation Ninjas

22 Nov 2022 - 16:00 to 16:45 stand SIE-E10*

23 Nov 2022 - 15:00 to 15:45 stand SIE-E10*

How do you build world-class automation journeys that convert? Join us as we deconstruct campaigns of the pros and show you how you can plan out and execute marketing automation customer journeys. From first contact through to conversion, we’ll unpack best practice strategy, campaigns and ideas that are converting now.

Key Takeaways:

- Your Customer Journey map
- Behavioural hints and tips
- Best-in-class examples
- Conversion and optimisation strategies