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The Big Fat Marketing Survey of the Year 2022

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We recently asked our audience of B2B marketeers what their marketing goals were that will drive their marketing strategy for the year ahead.
These responses benchmark the industry and delves into what marketing are prioritising across channels and resources to use in more effective planning, building, and executing strategic initiatives.

The survey was created in collaboration with the Branded Content Marketing Association (BCMA), the British Promotional Merchandise Association (BPMA), the Data & Marketing Association (DMA) and Wellity.


We thank all those who contributed and participated in the survey and are pleased to share the results here: