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Key Trends for 2022


In 2021 businesses embraced remote working, the evolution of buyer behaviour, and the rise of AI among other trends. 2022 will consolidate these while introducing new trends. For sales teams to earn new customers they must stay ahead of the curve by keeping up to date with new technology and processes. In this Expert Topic Series, our speakers delivered insights on trends for 2022 to help guide your sales strategy this year.



speaker headshot

Vinit Shah - Founder and Sales Coach, London School of Sales

Vinit believes in continuous development. Only by discovering the habits and behaviours that are holding us back will we be able to change from within, appreciate our values and lead with integrity and character.

He is the author of Slice which encourages aspiring sales professionals to harness the power of personal development; and the founder of London School of Sales, which provides e-learning and performance coaching to sales teams and managers.

Vinit has 25 years of commercial experience. His expertise is in problem solving and building high-performance teams by inspiring, motivating and coaching individuals. He has a proven track record of creating sustainable value and delivering ROI by translating strategic objectives into innovative, commercially viable solutions.



Technology is an enabler, however do our sales behaviours and actions allow us to maximise the opportunities and relationships we already have?

It’s approximately 5 times more costly to acquire new customers than to retain existing ones.

The role of account management is shifting with more focus on growth – but there needs to be a balance.