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Seminar Programme 2023


Stories That Sell: How To Ditch Feature Selling & Sell More With Storytelling

30 Nov 2023
Keynote Theatre
Sales Enablement

In the world of B2B sales, the disease affecting revenue professionals everywhere is their addiction to feature dumping. Unknowingly, it's secretly costing them connection, trust and the ability to stand out against the competition.

To reduce ever-increasing sales cycles and losing deals to the status quo, you must uncover the power of storytelling. When harnessed correctly, this will help your salespeople transport your buyers to a world where they choose you, and only you, as their trusted guide to solving their big problem.

By the end of your time with Ravi, you will learn how to make your prospects feel understood, have meaningful conversations that build rapport and share compelling stories that provoke action.

Ravi Rajani, Founder - Ravi Rajani Consulting