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Seminar Programme 2023


Beyond transactions: NetHunt CRM's strategies for boosting customer retention by cultivating lasting relationships

30 Nov 2023
Sales Intelligence & Leadership Theatre

Retaining customers is a big deal for any company, no matter its size or stage. It's especially crucial for startups trying to make steady money. Instead of just chasing new customers, focus on keeping the ones you've got. Ensure they stick around and love your product to secure income and set a solid foundation for growth.

NetHunt's customer success strategy has earned them loyal customers, word-of-mouth referrals, and positive reviews. It also helps them win over customers from their competition.

Anastasia will walk you through actionable steps to establish genuinely strong connections with customers and coach your team to maintain consistent communication with every customer.

Key Takeaways:

  1. Be extra demanding when hiring your Customer Success team: Your CS managers are often the only point of contact between your business and your customers. Make sure they have the right skills, both soft and hard, to make your client's customer experience as pleasant as possible.

  2. Close feedback loops: Whether you can provide assistance, suggest a workaround, or acknowledge temporary limitations, ensure you communicate with your customers openly. Develop actionable plans based on their feedback to demonstrate your commitment to improvement.

  3. Cultivate trust: Build trust through honesty and transparency in all customer interactions. Genuine communication fosters stronger relationships and enhances customer loyalty.

  4. Leverage technology for personalisation: Utilise technology to personalise customer interactions. Maintain a repository of initial challenges and client expectations, allowing you to track progress and assess if their expectations have been met.

  5. Opt for a proactive customer approach: Shift towards a proactive approach to customer interactions. Initiate communication with customers before they reach out with problems, demonstrating your dedication to their satisfaction and minimising potential issues.

Anastasiia Tatsenko, Chief Customer Officer - NetHunt CRM