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25 & 26 MARCH 2020


Wesley Mathew: Speaking at the Sales Innovation Expo

Wesley Mathew

Head of Marketing: UKI  -  Meltwater

Why Everything You Know About B2B Marketing is Wrong

As B2B Marketers, there are certain tactics we've been led to believe are the gold standard for achieving everything from brand awareness to MQL generation. For the most part, these methods have been accepted at face value with very little critical evaluation… but what if they're not all they're hyped up to be? What if I told you some of the most successful Marketers were doing exactly the opposite of what's labelled 'best practice'.
In this presentation, we'll take a critical look at the state of B2B Marketing… flaws and all.

3 Key Takeaways:

- A look at the current paradigm of B2B Marketing Best Practice
- Where B2B Marketing is going wrong
- Case studies of how to do B2B marketing differently

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