The Sales Innovation Expo logo

10 & 11 NOVEMBER 2020

ExCeL LONDON

Vanessa Hunt: Speaking at the Sales Innovation Expo

Vanessa Hunt

Vanessa Hunt Consulting Ltd

What if CRM really did help you sell more?

Think CRM is all about data entry and pipeline reports? Think again! The line between Sales and Marketing activity is narrowing fast. Rather than running mass email campaigns, Marketing teams can now provide Sales with trackable, relevant content to share with prospects when needed. Sophisticated lead scoring helps you prioritise workload, whilst personalised content boosts sales velocity. If you want to build customers' trust in your ability to meet their needs, your CRM must incorporate rich Marketing Automation (MA) capabilities that add value to the entire customer journey. More marketing. More sales.

3 Key Takeaways:
- How CRM has finally 'grown up' with a little help from Marketing Automation
- How Customer Journey Mapping helps Sales build rapport with Marketing
- How to ask for what you need from your CRM

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