The Sales Innovation Expo logo

10 & 11 NOVEMBER 2020

ExCeL LONDON

Vanessa Hunt: Speaking at the Sales Innovation Expo

Vanessa Hunt

Vanessa Hunt Consulting Ltd

I'll have what they're having (aka how NOT to choose CRM)

Want to select CRM the easy way? Just ask your Sales Manager what they used at their last company, and the decision's made. Or is it? CRM is only one ingredient in the business transformation recipe. You should also consider potential constraints of your current technology architecture, the end-to-end business processes your systems must support and the collective appetite of users for change. Companies often underestimate the resource that should be allocated to making a decision that has such long-term financial consequences. Evaluating these areas takes time but saves thousands in the long term.

3 Key Takeaways:
- The benefits of capturing formal requirements for CRM implementation
- The new tools on the block to help you gather requirements
- The long term value of investing in detailed requirements elicitation

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