Head of Content
Insights for Professionals
Understanding B2B Buyer Behaviour: What they say vs What they do
B2B technology buying is a complex, unforgiving process. Senior decision makers need to navigate stakeholders, manage budget cycles, and justify their choices. Join us as we step inside the mind of a director with a dilemma…
Insights for Professionals have conducted detailed panel research into how and why buyers make their decisions. We’ve then taken it a step further and put their words to the test by comparing it to how they consume content.
3 Key Takeaways:
- How do senior B2B professionals research topics?
- What drives them to make a purchase?
- How can you engage them to consider your brand?