Sales Innovation Expo
Piotr Wrzalik

Piotr Wrzalik

Managing Partner / CCO, Unity Group

An expert in the field of digitalization and commerce transformation, especially in regards to sales systems. He has worked for Unity Group since 1997, joining as the main programmer, and has been a shareholder since 1998 and a member of the board since 2003.

In 1997, years before Amazon and Google were established, he created the first online bookstore in Poland. Two years later, he started building one of the first B2B e-commerce systems in Poland - for JTT SA.

He has actively participated in the implementation of numerous B2C and B2B e-commerce solutions for the company's key customers, such as Euro-Net, BRW SA, Leroy Merlin and Publio.pl (from the Agora Group).

Currently, on behalf of the Management Board, he is responsible for marketing and foreign expansion. He is the author of numerous publications, co-author of books and a speaker at many conferences devoted to e-commerce. He is a graduate of Wroclaw University of Science and Technology, Wroclaw School of Banking and the "Personal Leadership Academy" at ICAN Institute.