Double your sales from Google by using Artificial Intelligence
Discover how Europcar, British Gas and RED Driving School have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Google’s data confirms that over 70% of sales leads are generated through inbound phone calls – find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn’t always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI – you know you’ve had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won’t always be accurate – create you own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time whats happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.