The Sales Innovation Expo logo

10 & 11 NOVEMBER 2020


Mark Maclure: Speaking at the Sales Innovation Expo

Mark Maclure


Loyalty – a bigger asset than you think!

It is well accepted that it’s 10 times easier to drive revenue from existing customers than from new ones, and that loyalty from existing customers can pay dividends in enhanced customer value.

A good loyalty scheme can deliver excellent ROI by increasing spend, share-of-wallet and overall buying behaviours, whilst providing you with useful data.
Mark will demonstrate how loyalty really can be an asset in a very financially tangible way.

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