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10 & 11 NOVEMBER 2020


Lucas Welch: Speaking at the Sales Innovation Expo

Lucas Welch

Senior Director, Content Marketing  -  Highspot

The Enablement Imperative

Sales must increasingly drive customer satisfaction and retention, in addition to revenue, as buyer’s have more choices than ever before. The days of aggressive selling at any cost are over. Sales leaders must invest in enabling their teams to have effective customer conversations that will drive strategic growth. Failing to do so renders sales strategy ineffective. With the stakes higher than ever before, how can you turn your enablement strategy into action?

Now is the time to enable your company to master the customer conversation.

3 Key Takeaways:

In this keynote, Highspot Senior Director, Content Marketing Lucas Welch will share the keys to enabling sales’ success.

- Enable your team to uplift the customer experience throughout the buyer’s journey
- Guide your teams and your sales partners to master what to know, what to say, and what to show – at scale
- Put analytics to work so your metrics matter in driving business decisions

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