Managing Director of EMEA
WPEngine UK LTD
Gen Z: The Digital Experience is the Human Experience
For Gen Z, the most Internet-dependent generation in history, the physical and digital worlds have begun to blend in a way few ever envisioned. This presents opportunities and challenges for today's brands, but to reach Gen Z you must first understand their needs.
Generation Z is fuelled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them, and build their digital brand. Fabio Torlini from WP Engine will reveal the results of an exciting 2020 international study exploring key aspects of Gen Z's relationship with digital.
3 Key Takeaways:
- How the world's largest generation (Gen Z) is changing the new economy
- How the rise of Gen Z is changing the way we market to everyone
- How agencies can market to their demographics, without excluding other potential audiences