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10 & 11 NOVEMBER 2020


Erkki Markus: Speaking at the Sales Innovation Expo

Erkki Markus

Product owner  -  Smaily

How we doubled sales from email newsletter with machine learning

Spam is dead. Mass email is next in line. Erkki presents a case study of a machine learning project combined with personalised newsletters, where 1:1 targeting helped more than double the revenue of one of Baltics biggest retailer’s sales generated from their email marketing newsletter program.

3 Key Takeaways:

- Email marketing is easy, everyone is doing it.
- Customer data is a goldmine.
- But when those two are combined, great things can be done.

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