Connect Company Strategy and Sales Messaging to Fill Your Pipeline
There’s a vital relationship between company strategy and sales messaging that’s crucial to filling your pipeline with high-potential opportunities. The first words spoken to your ideal prospects are the key to building a strong pipeline; yet the choice of these words is usually left up to either junior sales reps or a marketing committee. Your strategy deserves a carefully crafted sales script that leads directly to a steady flow of meetings with qualified prospects. In this workshop, you’ll develop this all-important core-message, condensed to one succinct “breakthrough” sentence, embedded in a scripting structure designed for the toughest conversations: cold calls. And you’ll learn how to apply this breakthrough script to achieve immediate and sustainable success by avoiding the four potential failure points of every first sales conversation. The goal of this workshop is simple: to arm you with a sales weapon that works in every targeted conversation to turn strategic intent into predictable results.
3 Key Takeaways:
- A clear understanding of how effective conversation-scripting contributes to go-to-market execution.
- A "breakthrough script" your own sales organization can use to drive more high-potential opportunities.
- Four ways to maximize the impact of breakthrough scripts on visibility and control at the top of the sales funnel.