Neurodiversity in Marketing: Are you Autism Friendly?
From ADHD to Aspergers, the neurodiverse community sees and processes the world in a different way. Alex Watts explains how his High-Functioning ADHD and marketing experience provoked a new shift in how companies should change their marketing to appeal to the neurodiverse community.
3 Key Takeaways:
- Where traditional marketing fails the neurodiverse.
- What practices you should perform when marketing to include the ASD community.
- How including a staff member on the spectrum can benefit your marketing campaign.