The Sales Innovation Expo logo

10 & 11 NOVEMBER 2020

ExCeL LONDON

Alex Olley: Speaking at the Sales Innovation Expo

Alex Olley

Co-Founder  -  Reachdesk

Account Based Prospecting: This Time It’s Personal

Account-Based Sales and Marketing has become a key component to success for B2B companies. While personalisation lies at the heart of an account-based approach, not everyone in your organisation might agree with it. We still see sales and marketing teams take a wasteful “spray and pray” approach by taking the easy route. Find out how you can focus your efforts and drive double the results to hit your numbers using an account-based sales strategy.

3 Key Takeaways:

- Why an account-based strategy yields higher results compared to a traditional funnel
- How to map out your Ideal Customer Profile and Personas to focus your efforts
- How to set up an outbound strategy built on an account based structure

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