For a traditional company, the successful transformation into a digital or hybrid business model is not just about the technology that your customers will see and use.

That's just the tip of the iceberg. Underneath the water, many other critical components are hidden - core IT platforms, internal and external systems, revamped business processes and interdisciplinary teams – all of which need to be integrated and innovated.

Alongside successful projects from our history, Unity Group will explain the most important aspects of digital commerce transformation projects and how to tackle the key technology hurdles.