The Prospect Journey: How to Turn Leads into Customers
11 Nov 2020
Sales Innovation Expo Theatre 3
Selling is not about organizing data. It's rather a process where you start with a cold prospect and end with a customer. The prospect journey explores how you can improve each stage of the sales process in order to maximize marginal gains. This session will start off with our understanding of what sales is and how you can organize your sales process correctly. Next, we will talk about increasing your marketing return on investment by properly qualifying prospects; and lastly, the session will end with how to choose the right set of tools for your business and define metrics to build a well-oiled sales machine.