The C&UX Expo logo

25 & 26 MARCH 2020


VanillaSoft: Sponsor of Theatre 7

Theatre 7: Sponsored By VanillaSoft

VanillaSoft, the industry`s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft`s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company based in Plano, Texas, USA. To learn more, visit

Please note the below schedule is from the 2019 Sales Innovation Expo. The 2020 schedule will be released closer to the event.

    • Wednesday

      Nick Roberts: Speaking in the Theatre 7

      11.00 - 11.30

      Nick Roberts

      Building an Outbound Sales System for Predictable Customer Acquisition

      Commonly companies seek how to make sales generation easier and more predictable. Here we will explore various sales systems, inbound and outbound. Hubspot is arguably the inbound company champion and Cognism is on a mission to be the outbound company. Specifically, we will look at the outbound system and how to practically deploy it internally. What are the principals, methods and the build journey to an outbound-predicable customer acquisition system.

      Marc Robert: Speaking in the Theatre 7

      11.45 - 12.15

      Marc Robert
      Halifax Consulting

      How to accompany the digital transformation of sales forces?

      The sales tech sector is flourishing, with ever more intelligent, user friendly apps, that boost salesforce efficiency. However, many companies implementing them face real difficulties at getting their salespeople to actually use these technologies. Salespersons are not an easy crowd in terms of acceptance of change. This speech will give 3 practical tips on how to accompany a salespeople digitalization project, so that its impact is maximized.

      Richard Smith: Speaking in the Theatre 7

      12.30 - 13.00

      Richard Smith

      7 steps to more winning discovery sales calls

      Discovery conversations are where revenue is won and lost. But in order to both qualify and diagnose the personalized pain, benefits and (most importantly) value proposed, you must rely on great questioning skills, active listening and make every second count. The problem is, data shows that only the elite sales people are effective at holding great discovery conversations. We''ll dissect how sales leaders can coach reps to optimize discovery conversations that lead to successful outcomes, based on the evidence of analyzing 10,000+ calls each month.

      Emma Richards: Speaking in the Theatre 7

      13.15 - 13.45

      Emma Richards
      Intellectual Property Office

      What is Intellectual Property

      During this seminar you will learn the difference between Patents, Trade Marks, Registered Designs and Copyright and how they effect you and your business.

      Janice B Gordon: Speaking in the Theatre 7

      14.00 - 14.30

      Janice B Gordon
      Scale Your Sales

      Why Selling Does Not Sell!

      You need to influence decision-makers, but decision makers don’t want to hear from you. How do you resolve this conundrum? Janice B Gordon, The Strategic Account Sales Keynote Speaker, will show you what has changed and why you need to change what you do to influence the influencers and continue to Scale Your Sales.

      Digantika Mitra: Speaking in the Theatre 7

      14.45 - 15.15

      Digantika Mitra

      The Secrets of Local Search – Discover how you can harness Google’s fastest growing search category

      In October’s 2018’s Google earnings call, Sundar Pichai commented that local search is the fastest growing search category within Google: “I wouldn’t underestimate the focus we have on local. Just to give you a sense, local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year.” But how do you unlock the secrets of local search so its works for you and your local business? We explore the 5 steps to getting the most of our local search for your business

      Mark Erskine: Speaking in the Theatre 7

      15.30 - 16.00

      Mark Erskine
      Seller Performance Ltd

      Combining “3 -Brain Selling” and Neuroscience to accelerate growth

      Understanding brain development since caveman times provides the key to influencing others especially given the massive advances in neuroscience over recent years which has taken the art of persuasion beyond psychology into brain chemistry. The Reptilian brain, the Limbic system and the Neocortex can be likened to your “Gut”, “Heart” and “Head” brain – come and find why you need to tune in to all three to leverage successful sales.