The C&UX Expo logo

25 & 26 MARCH 2020


Waheed Warden (MCIM): Speaking at the Sales Innovation Expo

Waheed Warden (MCIM)


ABM – what it is & how to do it in B2B services

Fujitsu has been using ABM as a key part of its marketing strategy for several years, with demonstrable results. In this session, learn how they do it, how they integrate with sales, and the pitfalls to avoid.

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