Tom is a founder of GrowthIntel, the business at the forefront of AI-enabled marketing. GrowthIntel’s AIs help clients including American Express, FedEx, Groupon and the Western Union, direct their telemarketing at companies more likely to convert and tailor messaging to SMEs automatically.
Adopting AI for B2B telemarketing: A case study with Vitality
In 30 minutes, Tom will share lessons learned from putting AI into practice for prioritising telemarketing activity at Vitality - one of the most successful outbound B2B sales and marketing operations in the UK. The session will cover real-life examples of implementing AI for large-scale B2B operations, what results to expect and how to measure ROI, best practices for becoming AI-ready, and why adopting AI makes sense for high-velocity outbound telesales and telemarketing.