Tom Gatten


Tom is a founder of GrowthIntel, the business at the forefront of AI-enabled marketing. GrowthIntel’s AIs help clients including American Express, FedEx, Groupon and the Western Union, direct their telemarketing at companies more likely to convert and tailor messaging to SMEs automatically.

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Adopting AI for B2B telemarketing: A case study with Vitality

In 30 minutes, Tom will share lessons learned from putting AI into practice for prioritising telemarketing activity at Vitality - one of the most successful outbound B2B sales and marketing operations in the UK.

The session will cover real-life examples of implementing AI for large-scale B2B operations, what results to expect and how to measure ROI, best practices for becoming AI-ready, and why adopting AI makes sense for high-velocity outbound telesales and telemarketing.