Director of Sales for Sony Pictures Networks
Seema has over 17 years diverse experience in the Television and Radio industry predominantly in Advertising sales. She is Director of Sales at Sony Pictures Network and leads teams with responsibility of revenue generation from Europe, Africa and India for the 4 television channels she has been entrusted with. She has been creating, developing and sustaining organic growth as well as fostering partnerships, alliances and punctuating all these with sustained sales buoyancy and accomplishments in a very challenging media industry.
She fluently sustains her vocational gusto with her after work immersion where she volunteers her time with Toastmasters International and holds the title of Division Director. Public speaking had stirred her attention a few years back and Seema has fervently revved up this passion with her indulgence as a speaker at various events. Her Toastmaster experience augments her working with teams in terms of facilitating them in their presentation skills, confidence and story-telling abilities. Seema upholds the conviction that the ability to speak to an audience is unequivocally a skill everyone must possess in their repertoire particularly in the selling profession. Pitching needs it, ideation needs it, leadership needs it and is an important attribute to make connections with people.
Single Stitch Pitch
Sales person meets the client, pitches the idea and looks for cues of interest from the client. Representation has been made by the sales person, but it has not anchored well enough as a compelling pitch to move the client to the next level of buying. Sales person continues his own 'flog to exhaustion' in subsequent meetings including re-engineering his business proposition but client’s response is anaemic. Single Stitch Pitch is a metaphor that aims to emphasise the concern and significance of the very first pitch with the client that must have enough firepower to potentially seal his immediate wound and invigorate his interest in your firm. So how does one engender the Single Stitch Pitch? Welcome to the presentation.