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25 & 26 MARCH 2020


Scott Brinker: Speaking at the Sales Innovation Expo

Scott Brinker

VP Platform Ecosystem  -  Hubspot

The New Rules of Marketing Technology & Operations

Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill "The New Rules of Marketing Technology & Operations" embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that''s where the magic of modern marketing operations happens.

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