Globally, 75% of ALL products are sold via partners today. By 2026, 90% of technology will be sold through partners.
Building a highly profitable, effective channel is probably the toughest job there is in sales.
Don’t make it harder than it needs to be. Learn how to recruit, build & develop a small, focused, highly productive team of partners who deliver consistently and remain loyal. Even resellers need to consider selling partner-through-partner as the market changes