Lauri Ruhala is the CEO of Salesframe and one of the leading Sales Enablement experts in the Nordics. He graduated from the first university program in Europe dedicated to sales. As CEO, he has doubled Salesframe’s staff and more than quadrupled its customer base to become the leading Sales Enablement company in the Nordic region.
Sales Tools Don’t Have to Be Terrible
Endless reporting and unwieldy CRM systems have moved salespeople from customer interactions to sitting at the office filling spreadsheets. A new generation of Sales Enablement tools is changing the game and bringing sales back into the field where it belongs.