Juan Torres


Juan Pablo Torres is an experienced Commercial Excellence professional, with more than 10 years’ in global multinational companies, both B2C and B2B. He has led successful strategic and tactical marketing initiatives always with the objective of generating more sustainable business results. Juan enjoys riding his motorcycle and outdoor sports, while listing to his varied music playlist. He is Colombian, currently based in Zurich, Switzerland, working with BIOTRONIK, a global medical device company, leading global projects to enable its commercial teams to better customer interactions generating better business outcomes.

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BIOTRONIK’s Sales Enablement Initiative: Improved Customer Interactions and Efficiency

With a global sales team operating in over 100 countries and in several languages, BIOTRONK, a leading medical device company, was in need of a sales enablement solution that would make the complex task of content delivery simple. BIOTRONIK chose Bigtincan to deliver the right content to the right people at the right time, on or offline, on any device. Enthusiastic adoption from the sales team has allowed BIOTRONIK to enhance and leverage on each of its customer interactions.