Jói Sigurdsson

CEO at CrankWheel

Jói Sigurdsson is the founder of CrankWheel, a B2B SaaS company providing specialized screen sharing solutions for sales teams. Prior to CrankWheel, Jói spent over 9 years doing startups followed by almost 10 years leading technical teams with tens to millions of weekly users at Google.

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Using Product Demos in your Sales Pipeline: Lessons Learned

Jói will share lessons learned on how to most effectively use product demos in your sales pipeline, gleaned from helping dozens of companies optimize their product demo process, as well as from being a long-term practitioner himself. Where to place calls to action, how to gather lead information, how to perform the demo itself, conversion rate benchmarks to strive for, and more.