Ian leads an award-winning inbound sales and marketing consultancy. He works with clients to attract more and better qualified leads through their websites and to close more online-generated leads. He has over twenty-five years experience in a variety of sales and marketing roles working with clients in the tech, professional services and industrial sectors.
Your buyer is online: Savvy Sales for the internet age & How to generate more and better quality website leads
With as much as 70% of the B2B buyer journey now taking place online, buyers are more informed and more in control. This session explores how the buyer journey has changed, the implications for sales, the opportunity to drive leads prior to tender, as well as provides practical takeaways for approaches and tactics to increase conversion rates and close more business.