David Hood


David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership VanillaSoft has grown over the past decade from a small start-up to a leader in Sales Engagement focusing on lead management and cadence automation.

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What can you learn by studying 25,000,000 sales leads?

Telfer School of Management researched over 25,000,000 real-life sales leads. At the same time, they surveyed sales
development professionals to seek their perspective on their sales engagement efforts. What happens when you cross-
reference what a profession believes to be true and best-practice with what research says is actually true and best-practice? Learn what mistakes we are making, and what you can do differently to engage more, qualify more, and sell more.