David Beard

CRM Principal at Sage

David operates globally to develop and assist commercial activity to build Sage CRM sales. Working across functional teams of sales, marketing & partner management - influencing & delivering positioning, benefits & customer messaging – for Sage operating companies across the globe.

In addition, David acts as the primary internal & external evangelist for the product, conveying the business value of CRM and articulating the Sage CRM proposition through various online and in-person activities.

Based in London, but quite often on the road, you can keep up with David via Twitter @talkcrm and on the Sage CRM community

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Tips For Maximising Sales Effectiveness

"The more information a salesperson knows about his customer or prospect, the more effective he can be. Attend this session to learn how access to customer and prospect information can maximize the effectiveness of sales calls and improve the impression you make on your customers or your prospects. No business wants obstacles to its sales cycles. Learn how to identify and remove bottlenecks in your sales process using CRM across your business."