Christina Fanous


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The future of selling to the modern buyer

Are you boring your buyers? Current sales tactics aren’t living up the expectations of today’s B2B buyers. As simple sales increasingly move to eCommerce and more product information is available online, many salespeople are worried that AI and other forms of sales automation will put them out a job. But fortunately, that’s not the case. Rather AI and other sales technology will empower sales reps to provide what buyers actually want: an engaging, dynamic and value-driven buying experience.