Celine Vincent


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Aligning sales & marketing to create better buyer experiences

Our experiences as consumers have changed B2B buying behavior, but most sellers have not adapted to these changing buyer expectations. Having experienced the simplicity and convenience of shopping on sites like Amazon and Booking.com, today’s B2B buyer is looking for a similar experience. They expect to find the information they want, when they want it, whether or not their involved with a salesperson. And the sales teams that provide the best buyer experience will ultimately win the deal.

In this session, you’ll learn why the best buyer experience wins and how you can start selling the way your buyers want to buy.