Ben Middleton

Sales Director, KPMG

Ben is currently UK Sales Director for KPMG and works mainly with FTSE 100, private equity backed businesses and private capital companies of all sizes. He has worked for KPMG for 6 years where he has helped drive the growth of the National Markets business (50% of KPMG’s revenue in the UK). Ben leads the relationships with a number of key clients on behalf of KPMG, across a variety of sectors including Housebuilding, TMT, Retail and FMCG. He spends the majority of his time in Boardrooms talking with Chairs, CEOs and CFOs about the complex nature of businesses, their growth strategies and the ever changing UK economic and regulatory environment. Prior to joining KPMG, Ben led the growth of a smaller firm of regional accountants, where he cut his teeth on the world of accounting and complex financial transactions for 3 years. He has a business degree from Manchester University, a Masters Degree in Economics and speaks fluent French.

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Selling in the Boardroom!

Over the last decade or so, the world of professional services has changed significantly. Where once the majority of work that came through the door was either referred or by word of mouth, the world of winning work for professional service firms now requires a fundamentally different approach. This seminar will look at how to sell services at Boardroom level and explore different strategies to build commercial relationships with C-Suite.