Building an Outbound Sales System for Predictable Customer Acquisition
Commonly companies seek how to make sales generation easier and more predictable. Here we will explore various sales systems, inbound and outbound. Hubspot is arguably the inbound company champion and Cognism is on a mission to be the outbound company.
Specifically, we will look at the outbound system and how to practically deploy it internally. What are the principals, methods and the build journey to an outbound-predicable customer acquisition system.