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25 & 26 MARCH 2020


3 Ways to Power Your Sales Through Social Media

What’s the secret to social selling? And just how straightforward is it to transform your connections into customers? We’ve put together the 3 steps that are important to bear in mind when adapting social media to your advantage:

1. It takes time: Social selling is all about building relationships with your connections, so don’t expect them to turn into prospects over just one contact - it takes time, multiple conversations and engagement. Traditional sales techniques can also be adapted to the world of social selling, you need to tell a story and win people’s empathy, and take things step-by-step.

2. Listen to your audience: Social media is overflowing with the opinions of your potential clients, so use it as a free tool to analyse what your potential customers need and what to hear. This can be done in so many different ways, if you’re tech savvy, using analytics is a great way of monitoring social media, but if that’s not your thing, there are countless amounts of forums, groups and pages that are easy to keep track of.

3. It’s all about trial and error: The beauty about social media is that it’s free, that means that it has never been easier to monitor what works, and call it a day on what doesn’t. So pay attention to the best time to post, what posts gain the most interaction, and observe how to best utilise your time.

Obviously there is a lot more that goes into being a social selling guru, but if you start with these key steps, you are sure to be on your way to using social media to its full potential!

Good luck!